2003/2004
ADVERTISING RATES
MECHANICAL
SPECIFICATIONS
FREQUENCY
Size of Ad
2-Page Spread
Full Page
2/3 Page
1/2 Page Island
1/2 Page
1/3 Page
1/4 Page
1/6 Page
Marketplace Ads
Catalog Premiere
Web Connection
1X   
$8,510
$5,670
$4,610
$3,890
$3,540
$2,610
$2,000
$1,580
$915
$715
$75
2X  
7,660
5,110
4,150
3,510
3,180
2,360
1,800
1,430
4X  
6,800
4,540
3,680
3,110
2,830
2,090
1,600
1,260
6X  
6,390
4,250
3,460
2,930
2,650
1,960
1,500
1,180
COLOR RATES
Standard Color
Matched Color
3/ or 4/Color
Metallic
Page
$580
$680
$1,530
$1,130
Spread
880
980
2,230
1,700
PREMIUM POSITIONS
Cover 2
Page 1
Cover 3
Cover 4

4X
$9,170
$9,170
$8,810
$10,720
6X
7,320
7,320
7,060
8,580
DEADLINES
December 2003
March 2004

Ad Closing
10/15/03
1/15/04

Materials Due
10/22/03
1/22/04

To reserve ad space call
973-252-0100

Gabriele Edgell, x207
Publisher
gedgell@edgellmail.com

Jo-Ellen Forrest, x308
Senior Account Manager
jforrest@edgellmail.com

 

 
Pub. Trim Size:
Pub. Bleed Size:
Bleed Spread:
8 1/8” x 10 7/8”
8 1/4” x 11 1/8”
16 1/2” x 11 1/8”

Standard Advertisement Sizes:
Space may be used only in the following sizes:

Size Unit
Spread
Page
2/3 Page
1/2 Page Vertical
1/2 Page Horiz.
1/2 Page (Island)
1/3 Page Vertical
1/3 Page Square
1/4 Page
1/6 Page Vertical
Marketplace Ads
Catalog Premieres 		Width-Depth
16 1/2” x 11 1/8”
8 1/8” x 10 7/8”
4 1/2” x 10”
3 3/8” x 10”
7” x 4 5/8”
4 5/8” x 7 3/8”
2 1/4” x 10”
4 5/8” x 4 3/4”
3 1/2” x 4 5/8”
2 1/4” x 4 5/8”
2 1/8” x 4 3/8”
2 1/4” x 3”

Click here for:

MECHANICAL REQUIREMENTS
INSTRUCTIONS
POLICIES
DIGITAL SPECS FOR ADVERTISEMENTS
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